Creativity, Inc.

Ed Catmull had a dream: to make the world s first computer-animated movie. He founded Pixar with Steve Jobs in 1986 and, nine years later, the release of TOY STORY changed animation forever. Part autobiography, part history of Pixar, part business book, CREATIVITY, INC. is an inspiring look at the role creativity plays in one of the most successful media businesses the world has ever seen.