Podrobnosti
-
Nakladatel
Kategorie
-
Výška
- 203.00 mm
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Šířka
- 133.00 mm
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Hloubka
- 0.00 mm
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Hmotnost
- 0.00 kg
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Jazyk
- angličtina
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Počet stránek
- 0
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Typ vazby
- brožovaná
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Ean
- 9780307886064
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ISBN
- 0307886069
O knize
AMERICAN ICON is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with...
AMERICAN ICON is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and...
AMERICAN ICON is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.
